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Monday, 19 October 2020

Press Release - Stay Natural with Melvita

 

Stay Natural with Melvita


 

KUALA LUMPUR, 19 October 2020 - Melvita, France's largest certified organic beauty brand, is now on Shopee! After having 6 outlets in Malaysia and its own webstore, Melvita opens its official store on the e-commerce platform to further extend the reach of its organic and healthy beauty products to Malaysians across the country. With over 70 products now available on Shopee, Melvita has a wide variety of organic beauty products ranging from face care to body and hair care as well as personal hygiene.

 

Melvita was founded in 1983 in the heart of Ardeche, France. The goal was to bring natural and organic ingredients, together with the essences of life, to beauty consumers. The one same formula of organic plant oils, floral water and honey continues till today, with the brand offering over 180 products to its strong following of users.

 

By expanding its presence on Shopee, Melvita hopes to reach the millions of customers on the e-commerce platform as it continues to create awareness of the benefits of organic products that are gentle not only to the skin, but also the environment. Apart from Melvita’s webstore, opening a store on Shopee offers an additional touchpoint for the beauty brand’s online-first customers, giving them more options of getting the products without having to leave home especially in the current situation that the country is in.

 

Melvita is best known for its Organic Argan Oil, Rose Extraordinary Water and Organic Rose Floral Water that encourage the balance of oil and water on the skin to cater to the different skin concerns. Melvita's products are certified organic by ECOCERT & COSMEBIO that require at least 95% of organic ingredients in the formula, while most of Melvita’s products contain up to 99% organic ingredients.

 

The brand’s face care products provide organic beauty solutions - hydration, purification, brightening and anti-aging qualities, to suit and cater to the different skin types. Melvita’s products also come in eco-friendly packaging as the brand aims to play its part to protect the environment.


 






The Melvita Organic Argan Oil (50ml) is most popular among its users as it contains natural antioxidants needed to help nourish and repair skin. The Melvita Organic Argan Oil also contains various organic nutrients that strengthens and moisturizes the skin, making it healthy and supple.



Another popular Melvita product is the Rose Extraordinary Water (100ml) that contains twice the micro-hyaluronic acid compared to the previous formula, resulting in twice the hydration that will help prepare the skin for better absorption for the next skincare application. Its lightweight texture meanwhile leaves the skin feeling refreshed upon application.




Another bestseller is the Melvita Organic Rose Floral Water (200ml) that can help boost the effectiveness of other products during application. Made from 100% natural rose floral water, this gem is equivalent to an amazing 2,000 fresh rose petals in a 200ml bottle. These rose petals are steam-distilled in a unique process to preserve the active ingredients naturally, giving users refreshed, soothed and hydrated skin after use.

 

On 20 October 2020, Melvita will be treating Shopee users with 5 types of exclusive Grand Launch value sets, irresistible and limited Gift-with-Purchase deals, enticing vouchers and up to 10% off on selected products. Meanwhile, the first 50 customers to spend a minimum of RM100 will be rewarded with an early bird gift. There will also be 5 Shopee exclusive products that will be launched on that day and only available on the Melvita Official Store.

 

For those who have yet to use a Melvita product, you can get acquainted with the French brand through the Melvita Exclusive Best Seller Trio Mini Kit Set. Consisting of the Melvita Organic Argan Oil, Rose Extraordinary Water and the Melvita Organic Rose Floral Water, the mini kit set will be sold at RM99 during the launch instead of the original price of RM107.

 

Melvita will also be treating users to some very special discounts during the upcoming Shopee 11.11 Big Sale. Visit the Melvita Official Store for your beauty needs at https://shopee.com.my/melvita.malaysia.

 


Thursday, 8 October 2020

Shopee Malaysia: adidas to launch first regional Super Brand Day in Southeast Asia as part of the Shopee 10.10 Brands Festival

 adidas to launch first regional Super Brand Day in Southeast Asia as part of the Shopee 10.10 Brands Festival 


The adidas Super Brand Day rejuvenates the online sports shopping experience with interactive fitness content, entertaining games and exclusive product deals.  




KUALA LUMPUR, 8 OCTOBER 2020 Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with adidas to launch “Ready for Sport”, its first regional Super Brand Day (SBD) across six markets, as part of the Shopee 10.10 Brands Festival. Through this collaboration, adidas aims to reinvent the online sports shopping experience to reach and engage more mobile-first shoppers via Shopee, as part of their growth strategy for e-commerce in the region.


With mass sporting events on hold and slower retail traffic in this new normal, more people are choosing to work out and shop from home to stay healthy, leading to a boom in demand for athleisure products and sports gear. The adidas Super Brand Day serves to excite users with fun and interactive ways of shopping for adidas products on Shopee. For instance, users can participate in sports challenges led by their favourite KOLs and celebrities on their Instagram channels. As livestream shopping continues to gain prominence among shoppers in our region, adidas will also be hosting Shopee Live sessions where users can win prizes, score exclusive discount vouchers and purchase adidas products featured during the stream.  


Ian Ho, Regional Managing Director of Shopee said, “Sports and athleisure is a growing category as more of our users turn to shopping online for convenience and to get the best deals on Shopee. We’re proud and excited to partner with adidas in bringing their first Super Brand Day on Shopee, where users can have the opportunity to enjoy a more interactive experience when shopping online for adidas products. We’ll also strive to support adidas in reaching more shoppers, and we’re confident that the popularity of our Super Brand Day campaigns will help to boost their online visibility, traffic and sales. We remain committed to supporting brands in achieving their e-commerce ambitions through our robust suite of brand solutions.”


From 9 to 11 October, Shopee users will get to access special content features on Shopee Live, take part in games and activities, and enjoy promotions on the adidas official store. During the three days, users can look forward to:  


  • Exclusive adidas Originals on Shopee: The Adidas Originals Flower Pack for women and Patch Work Pack for men will be available exclusively via the adidas official store on Shopee (refer to images in Appendix). 


  • Adidas ‘ReadyforSport’ on Shopee Live: Viewers can join a 45-minute unboxing session followed by product review on Shopee Live. Exclusive adidas vouchers will also be unlocked throughout the session and there will also be a giveaway of adidas products. All featured adidas products will be available for purchase on their official store on Shopee Mall.


  • Special adidas edition of Shopee Catch: Users can earn points playing the in-app game, where they will have to “catch” adidas merchandise using an adidas sports bag while avoiding bombs within the time limit. Points collected can be exchanged for adidas discount vouchers. 


Find out more about the adidas Ready for Sport Super Brand Day at https://shopee.com.my/adidas.  

Download the Shopee app for free on the App Store or Google Play Store.



- END - 



Appendix 

  1. adidas Originals Stan Smith Flower Pack (Women)


  1. adidas Originals Superstar Patch Work (Men)










About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

About adidas

IT IS ALL ABOUT SPORT

This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

WE PLAY TO WIN

Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.

For more information, please visit www.adidas-Group.com 


Thursday, 1 October 2020

Shopee Malaysia: Olay teams up with Shopee

 Olay teams up with Shopee to empower

digital-savvy millennials in Southeast Asia to #AdultFearlessly

 

Refreshed brand campaign launch and exclusive promotions

as part of Olay Super Brand Day

A person standing in front of a mirror posing for the camera

Description automatically generated

 

 

KUALA LUMPUR, 01 OCTOBER 2020 – P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee, in line with Olay’s Super Brand Day across six markets, starting right now in Malaysia.

 

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of 'adulting' and invest in making good choices about their skincare needs.

 

A survey of more than 1,000 consumers in Southeast Asia revealed that 34% digital-savvy millennial consumers across the region are now more likely to shop online every week, as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

 

Building on the past success of Olay and Shopee Super Brand Days, this new campaign will feature a co-created video, "Fearless with your choices", and exclusive promotions on Olay products to create an engaging online shopping experience.

 

Olay will feature its signature superior skincare range on its official store on Shopee Mall with a special “buy 2 get 1 free” promotion on selected Olay products from Oct 6-9. This includes Olay Power Duo, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper and more radiant skin from first use. The Olay Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

 

"As a leading skincare brand in Malaysia, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need," said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

 

"Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle."

 

Ian Ho, Regional Managing Director at Shopee said, "We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories on Shopee, and we are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content and are purchasing more skincare products online."

 

The campaign is brought to life in "Fearless with your choices", which depicts a woman's journey into adulthood, where she faces the tension between personal desires, societal expectations and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products that are of superior quality and good value.  Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

 

Watch the video here: https://www.youtube.com/watch?v=M5AQc7DoyHM

 

Download the Shopee app for free on the App Store or Google Play Store.

 

 

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,

Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community

includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company.

 

 

For more information, please contact:

Carissa Limcaoco                                           Clarissa Lee

Olay Communications Manager                    MSL Singapore                                  

Tel: (65) 85994704                                          Tel: (65) 81273755

Email: limcaoco.cr@pg.com                          Email: clarissa.lee@mslgroup.com

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