Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women

 

Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women

Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types

 

KUALA LUMPUR, 4 June 2024 - Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.

 

According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.*

 

Shopee has doubled-down on platform infrastructure and service quality over the last year, and this will meet the key needs of Muslimah fashion shoppers looking to shop online with ease of mind. Shopee’s On Time Guarantee means faster and more flexible delivery options such as next day delivery, instant delivery, and more Shopee self-collection points for Malaysians. Shopee has also expanded its Change of Mind free returns, no questions asked policy for more products and items, during the 15-day Shopee Guarantee period.

 

"We're observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways,” explained Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee. “Sellers like Panda Eyes, Lovito, and Zoe Arissa are hosting regular live streams on Shopee Live that convey styling information, product fit, and 360-degree views of huge product assortments so that audiences nationwide can get the information they need online.”

 

"In collaborating with M2Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store, we've crafted a collection where women can recreate multiple, cohesive, looks with a few simple treasured pieces," commented Ming Kit. "Our modest attire can be layered with edgy outerwear and accessories, so that Malaysian women can express their individuality in everyday occasions from Monday to Sunday in comfort and style."

 

Available for women of all skin tones and sizes, the inclusive GayaLitLit #ShopeeHaul collection includes staple outfits that can be styled into three key looks that are ‘in’ this season, according to Shopee’s in-house stylists. The ‘Sis Ranggi’ look for standing out can be achieved with turban style tudung with smart casual pants or skirt and jacket. The ‘Everyday Cantik’ conservative chic of monochrome oversized button-up shirt with pants can be worn from workwear to weekend makan-makan. ‘Anggun Bergaya’ look with proper and elegant neat lines can be achieved by dressing up a maxi dress with a shawl.

 

In addition to the curation of these outfits, Shopee’s official ShopeeMamak channel is serving up styling advice daily on Shopee Live from 31 May to 6 June 2024, to give styling advice to Muslimah women nationwide for free. In addition to learning from Shopee’s trusted celebrity influencers such as Sasha Abdul Aziz, Sherry Alhadad, and Bella Astillah, audiences can join the styling game and win up to RM3000 in cash.

 

The #ShopeeHaul collection is available now on shopee.com.my, with prices ranging from RM1 to RM40. The #ShopeeHaul collection, a first of its kind for Muslimah fashion in Malaysia, reflects Shopee’s commitment to help drive marketplace inclusion for SMEs and improve choices available to underserved buyers using technology.

 

Shopee Prioritises Seamless Shopping Experience with Launch of On-Time Guarantee

 

Shopee Prioritises Seamless Shopping Experience with Launch of On-Time Guarantee

 

 

KUALA LUMPUR, 7 May 2024 - Shopee Malaysia launches the On-Time Guarantee program, empowering buyers with the assurance of prompt order fulfilment by all Shopee Supported Logistics. Shopee reinforces their commitment to this promise with a RM5 voucher for all deliveries that exceed the estimated delivery date provided. This gives all Shopee app users nationwide the assurance that they can receive their parcels with predictability backed by Shopee’s established fulfilment practices.

 

The On-Time Guarantee program builds upon Shopee’s long standing commitment to providing a seamless and secure shopping experience for digital savvy buyers. This includes providing Malaysians with faster and more flexible delivery options, such as Next Day Delivery, Instant Delivery, and increased Shopee self-collection points.

 

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “Shopee is consistently implementing new practices to meet and anticipate the needs of both our buyers and sellers. With the increase of user demand for a seamless shopping experience, we are proud to announce the On-Time Guarantee program. This initiative aims to solidify buyer confidence by ensuring timely deliveries, underscoring the critical role that trust in fulfilment practices plays for Malaysians.”

 

The On-Time Guarantee program features a user-friendly claim process. Each order's estimated delivery date will be clearly displayed on the order details page. If a delivery surpasses this timeframe, buyers can effortlessly claim their RM5 voucher directly through the same page. This streamlined approach ensures buyer satisfaction.

 

Shopee's robust fulfilment network, consisting of trusted and reliable delivery partners, guarantees the program's smooth operation. This network offers a diverse range of delivery options to cater to individual needs, all while maintaining consistent delivery timeframes. As such, Shopee is directly addressing user preference for timely delivery, ultimately strengthening buyer confidence and driving repeat business on the platform.

 

Positive User and Seller Experiences

 

The On-Time Guarantee program has garnered positive feedback from users who have had the opportunity to experience it during a pre-launch period. Matthew, a Shopee user from Selangor, shared his delight, stating, “I was amazed at how quickly my recent order arrived! Packages from within Klang Valley usually take three days, but with the On-Time Guarantee, I received it in just two days – well within the estimated timeframe.”

 

Sharing his own experience on reliable deliveries, Emankamel, a Shopee Affiliate, stated, “I stocked my new studio with a ton of items from Shopee. I bought a lot of small items and didn’t have to worry because the items arrived on time with the Shopee On-Time Guarantee. With this, you can buy anything you set your eyes on and the items will arrive in a short period of time.”

 

The program not only benefited buyers, Shopee sellers too have positive experience from it. Founder of Asikin Ahmad, Asikin Arifin said, "I strongly feel this On-Time Guarantee program is a  great initiative by Shopee as it encourages sellers to prepare shipments more promptly. This ensures sufficient time to deliver the items within the promised timeframe. In return, customers will also have more trust in purchasing our products via Shopee."

 

Find out more about On-Time Guarantee at: https://shopee.com.my/m/on-time-guarantee .